Everything Flatlay Photography

ICapture Photography covers Everything Flatlay Photography. Flatlay Photography is a great way to showcase clients’ products in a creative and strategic manner. By applying the fundamental elements of photography, light, composition and exposure you can make your client’s images really stand out. Making use of a Tether Tool Cable that runs from your Camera to […]

How can I use Algorithms to my advantage for my business?

As mentioned in a previous blog an Algorithm is a set of instructions designed to perform a specific task. Algorithms in social media is a way that an application or channel sorts its users feed based the relevancy of the content instead of the publish time. By using these following steps you can use the […]

Will Twitter be useful to my business?

This is a question that is asked by every client that I have ever had a consultation with. Twitter was started in 2006 and has over 8 million users in South Africa. Twitter is a very opinionated platform and designed to encourage engagement. This platform is great for public debate, real-time posting, high frequency posting, […]

What is the difference between Lifestyle product photography and E-commerce pack shots?

We are often asked what is the difference between e-commerce product photography and lifestyle product photography, and why the cost difference? Depending on your website layout, or the platform on which you sell your products, it will be specified, that the product needs to be on an internet white background, or a creative image that […]

ICapture Solutions attends a Food Styling Workshop

With our ever changing world, it is essential for photographers to up-skill themselves to better suite the needs of their clients. Even though we are qualified photographers, there are certain genres of photography that require a lot more technical ability. Attending workshops and courses, by experts in our industry and in their fields, helps us to […]