This is a question that has been raised by many of our clients. I hope this explanation in layman’s terms will help the general user of social media understand what this means and how it works?

An Algorithm is a set of instructions designed to perform a specific task. Algorithms in social media is a way that an application or channel sorts its users feed based the relevancy of the content instead of the publish time. Networks or channels however prioritize which content a user will actually see by the likely hood that they would want to see it.

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